General Products of MMC (and what to use)
Goal
Where to find the products of the MMC and to give a description of the products of the MMC and what they are used for.
Who can it help?
-Platform owners, users and administrators of the MMC
General Products of MMC (and what to use)
You can find the products of the Mobile Marketing Cloud in the upper right corner of the dashboard. A symbol with 9 dots is situated there.
By pressing this button, the products of the Mobile Marketing Cloud will appear:
There are 5 products which are connected to the Mobile Marketing Cloud (MMC):
- Campaigns
- Customer Data Platform
- Email campaigns
- Pages
- Voice campaigns (optional, not a standard part of the MMC)
Use guide:
- Used to create and send SMS-, Push, RCS, or WhatsApp messages
- For making regular campaigns or triggered (automated) campaigns
- Used for making templates
- For sending or scheduling mobile messages
- Used to upload and store the data which is being used for marketing campaigns
- To make segments/groups in your data, which can be synchronized to the address book-tool for sending (email) campaign(s) or connected to a workflow
- For making automated workflows
- For monitoring the data through dashboards
- For designing and setting up email campaigns
- It offers a variety of different email campaigns:
- A regular campaign
- A triggered (automated) campaign
- AB-testing
- For making email templates
- For monitoring email campaigns through statistics
- For setting up an email domain and sender addresses
- Used for creating and designing mobile landing pages
- Pages can be send through the campaigns tool and the email campaigns tool
- Pages can be made public by making a public url in the pages tool
- Pages can also be personalized
Voice:
- To create voice campaigns
- Voice campaigns can be made with a pre recorded message
- Voice campaigns can be made on the spot, in which text can be selected and a voice can be chosen which dictates the text