Introduction to Campaigns

The Campaigns app is an integral part of your Mobile Marketing Cloud subscription, enabling you to create campaigns for a diverse range of mobile channels. It allows you to send both bulk and triggered campaigns through an intuitive interface, offering access to the most relevant channels without requiring any coding. You can easily select audiences from the Customer Data Platform or Address Book, configure your campaign in the editor, and send it seamlessly, ensuring effective communication with your target audience.

The availability of channels within the Campaigns app depends on the channels that have been onboarded in the Channels app. By default, SMS is available as a standard channel. Below is a list of all channels supported by the Campaigns app:

• SMS

• MMS

• RCS

• Push

• WhatsApp

• Facebook Messenger

• Viber

• LINE Notification Message