Differences between newsletters & triggered email campaigns

After reading this article, you'll understand the key differences between newsletter and triggered email campaigns, as well as when and where to use each type effectively.

Differences Between Newsletters and Triggered Campaigns

• Newsletter Campaigns: These are sent immediately or at a scheduled time to a group of recipients. They are ideal for one-time communications or updates to a specific audience.

• Triggered Campaigns: These operate as long-running campaigns, where an email is sent to an individual recipient only when a specific trigger (an event in the Customer Data Platform) occurs.

When to Use Newsletter Campaigns?

• When you want to send a campaign to a specific group of recipients all at once.

• When you want to send a campaign to a specific group at a scheduled time.

When to Use Triggered Campaigns?

• Use triggered campaigns when you don’t want to send to a group of recipients all at once but instead want to send emails to specific recipients based on an event.
  For example: If your company has an online environment (such as a webshop or customer portal), you may want to send an email when someone requests a password reset. In this case, the email is sent only to the individual who triggered the event.

Where to Create Newsletter and Triggered Campaigns?

• Newsletter Campaigns:
  In the "Newsletter" section of the Email Campaigns app, you can create newsletter campaigns. These can be sent directly to participants uploaded in the Address Book or to a segment synced from the Customer Data Platform.

• Triggered Campaigns:
  In the "Triggered" section of the Email Campaigns app, you can create triggered campaigns. However, you’ll need to set up a workflow in the Customer Data Platform to connect the triggered email to a specific event.

Video

Below you find a video on the differences between Newsletters and Triggered Email Campaigns in the Mobile Marketing Cloud.