The basics of sending SMS within Campaigns

Almost everyone around the world has access to a phone and can be reached via SMS campaigns. This method offers a highly efficient way to connect with your customers directly, no matter where they are located. However, there are several important rules and best practices to follow when sending SMS campaigns. This article will guide you through these key rules.

Obtain Consent Before Sending SMS Campaigns
Ensure that every recipient of your SMS campaign has explicitly given their consent. This consent can be incorporated into your Terms & Conditions; however, it’s more effective to offer a straightforward registration option during the order completion process or when submitting forms.

Provide an Opt-Out Option
Allowing recipients to opt-out from receiving messages is crucial and should be clearly provided. Different countries have varying regulations, and some operators impose their own standards. Make sure to comply with these by learning how to manage opt-out options effectively.

Use Custom Sender IDs Appropriately
While it's possible to send campaigns using your own name or a custom sender ID, this option may not be available in all countries. The sender ID must be between 3 to 14 digits or 3 to 11 characters. Be sure to familiarize yourself with the regulations specific to each country regarding sender IDs.

Adhere to the 160-Character Limit
An SMS is limited to 160 characters. Exceeding this limit results in the message being split into multiple SMS parts, effectively increasing the cost. Optimize your message to make the best use of the character limit.

Understand SMS Pricing
SMS pricing differs by country. For the most up-to-date SMS pricing by country, please visit our website: https://www.cm.com/pricing/sms/.
Remember, you are charged for each SMS sent, not necessarily delivered. We send all submitted SMS messages, even to unreachable numbers, highlighting the importance of maintaining a valid contact list.

Utilize the Editor for Campaign Creation
Leverage the Mobile Marketing Cloud's intuitive interface to design, schedule, and send comprehensive SMS campaigns using the Campaigns tool.

Employ Branded Shortlinks to Boost Conversion Rates
Incorporate branded shortlinks to shorten, share, manage, and analyze links within your campaigns. These links help improve deliverability and, consequently, conversions, as your domain becomes more trusted by your audience.