What are the benefits of SMS as a service channel?

Using SMS as a service channel offers various benefits for businesses aiming to communicate effectively with their customers:

1. High Open Rates : SMS messages typically have very high open rates, often over 90%, ensuring that your messages are likely to be seen by recipients.
2. Instant Delivery : SMS messages are delivered almost instantly, allowing for timely communication and quick responses to customer needs and queries.
3. Wide Reach : Practically every mobile phone can receive SMS, making it accessible to a broad audience, regardless of smartphone ownership or internet availability.
4. High Engagement : People tend to read SMS messages promptly, often within a few minutes of receipt, leading to higher engagement rates compared to some other communication channels.
5. No Internet Required : SMS does not rely on internet access, making it a reliable option for reaching customers even in areas with limited or no internet connectivity.
6. Versatility : SMS can be used for a variety of purposes, including customer support, notifications, confirmations, reminders, and promotional messages.
7. Personalization : Messages can be personalized with customer names and tailored content, enhancing the relevance and impact of the communication.
8. Cost-Effective : While potentially more costly than email, SMS can be a cost-effective means of communication compared to other direct channels, especially considering its high engagement rates.
9. Compliance and Opt-In : SMS provides a straightforward path to ensure compliance with privacy regulations through opt-in subscriptions, keeping communications legal and customers informed.
10. Enhances Multichannel Strategies : SMS complements other communication channels and can be part of a larger multichannel strategy, helping to drive engagement and conversions across platforms.
11. Reduced Spam : Compared to email, SMS experiences much lower levels of spam, leading to a cleaner and more trustworthy communication channel.

Using SMS effectively can help businesses maintain clear, timely, and effective communication with their customers, fostering better engagement and satisfaction.

learn more

To learn more about working with the carrier channels, please view:

• What are carrier channels?
• What features are supported on the SMS channel?
• What are the benefits of the RCS channel?
• What features are supported on the RCS channel?