What are properties
Properties of a definition refer to the specific fields that make up each definition, like a Person definition may have properties like first name, last name, birthday etc. These properties outline the essential details and behaviors, serving as building blocks for effective functionality and customization. While some properties are fixed due to standardization and automation, others may allow for additional customization to tailor to specific needs. Based on the definition type you can have more flexibility and options in your properties.
Each property has a data type, like String, Boolean etc. and can be used to create segment filters or to include personalized information in your emails.
Property naming
Before you map out the properties that you want to store, you should know that property names are case sensitive. So, if you use a property for some people called first_name and a property called First_name for other people, you’ll have two different properties in your system.
This can make it hard to personalize messages or add the right people to segments—because not everybody will have the same property.
As you get started, make sure that you use a consistent naming scheme for properties so that it’s easy to target attributes in segments.
We also recommend that you avoid using spaces, periods or special characters in property names, because it can make it hard to reference your properties.
Unique identifier
For object definitions, make sure your have at least 1 unique identifier selected in order to create the object. Most of the time this is something like email, mobile phone, CRM ID etc. More about unique identifiers.
Personally Identifiable Information (PII)
PII refers to any data that can be used to identify a specific individual. This information can be direct or indirect, and its primary characteristic is its capability to distinguish or trace an individual’s identity.
Common PII Examples
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Full Name
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Home Address
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Email Address
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Phone Number
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Social Security Number (SSN)
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Driver’s License Number
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Passport Number
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Date of Birth
Details
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Identification: PII is mainly used for identifying or contacting individuals.
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Common Use Cases: Often collected for purposes such as user account creation, customer service, billing, etc.
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These type of properties are blurred by default as they are not for everyone eye’s to see. Only when specifically asked, this data can be shown to the user.
Sensitive Data Properties
Sensitive data encompasses a broader category that includes information requiring special protection due to its nature and the potential consequences if exposed. Sensitive data can include PII but also extends to other categories of information.
Common Sensitive Data Examples
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Health Information (PHI): Medical records, health insurance information.
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Financial Information: Bank account details, credit card numbers.
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Biometric Data: Fingerprints, facial recognition data.
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Confidential Business Information: Trade secrets, proprietary business data.
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Ethnic or Racial Origin
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Political Opinions
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Religious Beliefs
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Sexual Orientation
Details
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Protection Requirement: Sensitive data often requires higher levels of security and confidentiality due to the potential harm or consequences of its exposure.
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Impact of Exposure: Unauthorized access or disclosure can lead to severe consequences such as identity theft, financial loss, discrimination, or damage to reputation.