You can build segments based on objects and events. Every segment requires a starting point, what or who are you looking for? For example, are you looking for people, companies, purchases, or web visits? This starting point is the foundation you need to select first. From there, you can refine your segment by filtering based on the characteristics and behaviors associated with the object or event or relation.
When creating a segment around an object (e.g., a person), you can query its properties (e.g., age, location), behaviors (e.g., linked events like purchases or web visits), and relationships (e.g., works at Company X). This allows you to build precise and actionable segments tailored to your specific needs.
Each of these properties you filter on have a certain data type and based on the data type you have specific