What Are Common Use Cases for Mobile Marketing Cloud?
Introduction
The Mobile Marketing Cloud (MMC) is a flexible tool that can be applied across various sectors to boost marketing initiatives and enhance customer interaction. This article highlights different use cases to inspire potential users on how to make the most of MMC.
General Information
The Mobile Marketing Cloud (MMC) is one of CM.com software solutions and is suitable for a diverse range of industries. It is frequently used alongside other CM.com solutions, but it can also function independently. Below, you will find use cases organized by industry.
Events
CM.com provides a ticketing solution that integrates smoothly with the Mobile Marketing Cloud, making it a favored option for event organizers. One of the most commonly used flows in this sector is the pre-registration flow.
Pre-registration
Initially, the Pages app is utilized to create a pre-registration page. This page can be shared through social media or direct channels like email. Consumers can enter their information on the page, which is then stored in the Customer Data Platform (CDP). From the CDP, a workflow can be established to send a confirmation email after successful pre-registration. Segments are automatically updated to keep in touch with all pre-registrants.
Tip: Include a WhatsApp share link on the thank you page (https://wa.me/?text=YOUR+MESSAGE).
Sale
Once pre-registration concludes, it’s time to kick off the sale. SMS is often employed for sale campaigns as it quickly reaches a larger audience. A campaign can be sent to all pre-registrants with details and a link to the ticket shop. Dispatch the campaign 5 minutes before the ticket shop opens to ensure everyone gets it on time.
All ticket, event, buyer, and personalization information will be automatically sent to the CDP, allowing you to maintain contact with all ticket holders.
Tip: In some instances, personal details can be pre-filled in the ticket shop. Reach out for more information.
Visit
After the event sells out, utilize the time leading up to the event to promote upsells like lockers and coins. On the event day, MMC can create a unique customer experience by sending triggered SMS or WhatsApp messages upon arrival. A workflow can trigger messages after a ticket is scanned at the entrance.
Tip: Explore our event app to stay connected with visitors during the event.
Museums & Amusement Parks
CM.com's ticketing solution, Global Ticket, is tailored for museums and amusement parks and integrates with the Mobile Marketing Cloud. Customer, order, and ticket details are sent after completing an order in the ticket shop, often used for pre-arrival and after-visit communication.
Pre-arrival
A workflow in the CDP can be triggered by a Global Ticket order, waiting until a specified time before the booked slot to send out last-minute information and promote upsell products.
Tip: Fine-tune pre-arrival timing to minimize inquiries before a visit.
After-visit
Collect feedback to enhance the customer journey using the Mobile Marketing Cloud. Create a feedback form with the Pages app.
Tip: Filter on ticket scans in the workflow to ensure feedback is from actual visitors.
Recruitment
In recruitment, maintaining close contact with candidates and enriching their profiles is essential. Create candidate profiles and utilize workflows to automatically enhance these profiles.
Segments can be formed in the CDP based on demographic information and behavior, enabling you to reach candidates with relevant messages at the right time and through their preferred channel.
Tip: Use WhatsApp to enrich profiles by requesting information through this channel.
Net Promoter Score
The Net Promoter Score (NPS) is a widely used method to gauge customer satisfaction, based on the question: "How likely would you be to recommend our services to your friends and/or family?"
MMC can automatically distribute NPS questionnaires using the Pages app to create a form, which can be shared via email, SMS, WhatsApp, and other channels.
Mobile Service Cloud: The Mobile Service Cloud (MSC) is another CM.com solution for customer service, integrated with MMC. Build workflows to send NPS questionnaires after each conversation.
Tip: Utilize our scripted chatbot and preferred channels to request NPS questionnaires.