Dashboard → Audience → Pages → Edit → E-Commerce
The "E-Commerce" tab is where the user configures tracking to collect visitor data during their purchase experience.
Overview
-
The user opens this screen by clicking Edit on a page in the Pages overview, then navigating to the E-Commerce tab
-
Here, the user selects a tracking method and can link a Google Tag Manager ID
-
Ready-to-use tracking presets are available to quickly set up tracking tools
Screen Elements
|
Element |
Description |
|---|---|
|
Tracking method |
Choice between Third party and First party tracking |
|
Google Tag Manager ID |
Input field to link a Google Tag Manager ID to the multi-event shop |
|
Download basic |
Downloads the basic preset, used for Google Analytics and Google Ads |
|
Download advanced |
Downloads the advanced preset, used for platforms such as TikTok, Snapchat, and Facebook Pixel |
|
Learn more about tracking |
Link to more information about tracking |
|
Save changes |
Saves the changes made |
How Configuring E-Commerce Tracking Works
-
Open the multi-event shop via Edit from the Pages overview
-
Go to the E-Commerce tab
-
Select the desired Tracking method: Third party or First party
-
Enter a Google Tag Manager ID
-
Optionally download the basic or advanced preset to quickly set up tracking tools
-
Click Save changes to confirm the settings
Functional Summary
Within Dashboard → Audience → Pages → Edit → E-Commerce, the user can:
-
Set a tracking method (Third party or First party) for the multi-event shop
-
Link a Google Tag Manager ID
-
Download tracking presets to quickly set up tools such as Google Analytics, Google Ads, TikTok, Snapchat, and Facebook Pixel