Introduction to Email Campaigns

The Email Campaigns app is a key feature of the Mobile Marketing Cloud and is available for all subscription plans. It enables users to create email campaigns effortlessly, without any coding, using the drag-and-drop editor. For more advanced customization, users can utilize the HTML editor. Both bulk and triggered campaigns can be sent seamlessly.

Audiences can be easily selected from the Address Book or the Customer Data Platform (CDP). Additionally, customers can add their own domains, allowing them to create any sender address associated with that domain. The app also provides valuable insights into campaign performance and overall statistics.