RCS (Rich Communication Services) is the next generation of SMS. Your message arrives in your customer’s regular messaging app, complete with your brand name, logo and a verified badge. No separate app download is needed. Messages are delivered over a data connection via operators and RCS providers, and if a device doesn’t support RCS, you can fall back to SMS.
Why RCS
-
Rich content: images, videos, GIFs, PDFs and audio instead of plain text.
-
Interaction: buttons to open a website, call, add to calendar, show a location, or reply with one tap.
-
Trust: a verified sender with your logo shows customers the message is really from you.
|
|
SMS |
RCS |
|---|---|---|
|
Content |
Plain text |
Text, media, cards, carousels |
|
Buttons |
No |
Yes |
|
Branding |
Sender ID only |
Brand name, logo, verified badge |
In this section
|
Page |
What you find there |
|---|---|
|
Onboarding, what you need, and how to send your first message |
|
|
Text, media, rich cards, carousels and suggestion buttons, with limits and examples |
|
|
Image sizes, text lengths and tips for iPhone and Android |
|
|
Basic, single and conversation billing |
|
|
All five RCS videos in one place |
Related
-
Developer documentation: docs.cm.com/messaging/rcs
E-learning video: What is RCS
This video explains what RCS is, the four message types, billing and availability.