Overview
The Language and timezone section controls:
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Which languages are available in the shop
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What the default language is
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Which timezone the event operates in
This directly affects how buyers see the shop and how time-based logic functions.
Default Language
Field: Default language
The default language setting in Event Settings is always set to 'English' and cannot be changed in the interface.
What it controls:
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Shop interface language
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Checkout labels
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System messages
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Possibly email templates (if multilingual configured)
The default language is used when:
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A visitor's browser language does not match available options
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No manual language selection is made
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No language is specified in the URL
Force a Different Default Language via URL
While the Event Settings default is always English, you can force a different language to load by default by adding a language code to the shop URL. This is especially useful for:
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Embedding the shop on different language versions of your website
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Running campaigns targeted at specific language audiences
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Deep-linking to the shop from multilingual marketing materials
How to use it:
Add the language code at the end of your shop URL, using the format: /language-code
Supported language codes:
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Dutch:
/nl-nl
Example:https://sales.ticketing.cm.com/yourshop/nl-nl -
English:
/en-gb
Example:https://sales.ticketing.cm.com/yourshop/en-gb -
German:
/de-de
Example:https://sales.ticketing.cm.com/yourshop/de-de -
French:
/fr-fr
Example:https://sales.ticketing.cm.com/yourshop/fr-fr -
Spanish:
/es-es
Example:https://sales.ticketing.cm.com/yourshop/es-es
Important: The language you force via URL must be enabled in the Other languages section below. If you force a language that is not enabled for the event, the shop will fall back to the default language (English).
Use cases:
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Website integration: Embed
/nl-nlon your Dutch site and/en-gbon your English site -
Email campaigns: Send Dutch customers a link ending in
/nl-nland English customers/en-gb -
Social media: Use language-specific URLs in targeted ads or posts
Other Languages
Field: Other languages (multi-select)
Here you can add additional languages that buyers can select in the shop.
What happens when added:
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A language switcher appears in the shop
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Buyers can manually select their preferred language
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The language can be forced via URL (see above)
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Translations must be configured for content
Important:
Adding a language does NOT automatically translate your event description or emails.
You must ensure:
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Content is translated
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Email templates support that language
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Legal texts are translated
Too many unused languages can cause:
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Poor user experience
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Partially translated pages
Timezone
Field: Timezone dropdown
This defines the official timezone of the event.
It affects:
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Start and end time interpretation
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Ticket validation timing
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Reservation expiry timing
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Reporting timestamps
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Dashboard analytics
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Schedule resend logic
Critical:
If timezone is incorrect:
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Tickets may validate at the wrong time
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Sales reports may appear shifted
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Checkout timers may misalign
Always set the timezone to the physical location of the event.
Interaction With Other Sections
Timezone interacts with:
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Event start & end date (Event settings)
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Order process timing
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Dashboard analytics
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Scan app validation
Language interacts with:
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Content and branding
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Consents
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Email templates
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Buyer information labels
Common Issues
If users report:
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"Event shows wrong time"
→ Check timezone. -
"Ticket stops working too early"
→ Verify timezone and event end time. -
"Shop shows wrong language"
→ Check default language and available languages, or use URL language parameter. -
"Translations missing"
→ Ensure content is translated for enabled languages. -
"I can't change the default language from English to Dutch"
→ Use the URL language parameter (/nl-nl) to force Dutch as default for specific links or embeds.
Summary
Language and Timezone controls:
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Buyer interface language options
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Default shop language (English, but can be forced via URL)
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Event timing logic
It is simple to configure but critically important for:
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International events
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Multi-language shops
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Accurate ticket validation
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Correct reporting