Ticketing → Promotions → Tracking links
Tracking links allow event organizers to measure the performance of their marketing campaigns directly within.
Overview
The Tracking links screen appears when navigating to Ticketing → Promotions → Tracking links. It is used to measure how well individual campaigns and channels convert into clicks, orders, and tickets sold, both per shop and per individual tracking link.
Creating a Tracking Link
To create a new tracking link, the organizer clicks + Create link, either globally at the top of the screen or within a specific shop group.
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Name — A label to identify the tracking link (e.g. the campaign or channel name)
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Type — The channel the link is used for (e.g. Facebook, email)
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Shop — The shop the tracking link is linked to
Once created, the link generates a unique trackable URL that can be shared through the selected channel.
Tracking Link Overview
Tracking links are grouped per shop. Each shop group shows aggregated performance:
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Total clicks
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Conversion rate
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Orders
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Tickets Sold
Underneath each shop group, individual tracking links are listed with their own metrics:
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Clicks
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Orders
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Tickets Sold
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Conversion rate
The Search bar and All types filter can be used to quickly find a specific tracking link.
Abandoned Cart Email Tracking
Every shop automatically includes a built-in Abandoned cart email tracking link. In addition to Clicks, Orders, Tickets Sold, and Conversion rate, this link also shows:
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Mails sent
This gives organizers direct insight into how well the abandoned cart recovery email is converting. The abandoned cart email itself is fully customizable as a new email template.
What This Section Controls
Tracking links allow the organizer to:
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Measure clicks, orders, tickets sold, and conversion rate per campaign
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Compare performance across shops and channels
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Track the performance of the automated abandoned cart email
It does NOT:
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Create or manage discount codes (see Discount campaigns)
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Restrict shop access (see Access keys)
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Generate barcodes (see Barcode generator)
Important Considerations
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Conversion rate is calculated based on clicks versus completed orders
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The abandoned cart email tracking link is created automatically per shop and cannot be deleted
Functional Summary
Within Ticketing → Promotions → Tracking links, organizers can create and manage custom tracking links to measure campaign performance (clicks, orders, tickets sold, conversion rate) per shop, as well as monitor the built-in abandoned cart email link, which now also supports a fully customizable email template.