Segments are dynamic groups of data objects, typically representing customers with shared characteristics defined by specific queries. These queries filter data from various definitions, and the resulting segments can be stored for use in for example workflows or exports, enabling targeted marketing and personalized engagement. Segments are "living" entities, automatically updating as new data enters the CXP, ensuring they remain current and relevant. This allows marketers to maintain agility and precision in their strategies, providing real-time insights for decision-making.