Definitions refer to the structured formats or schemas for the various types of incoming data, which are essential for organizing and utilizing the data effectively. Each definition corresponds to a specific event or data type that the CXP can process and analyze.
-
Data Consistency : Definitions ensure that data is consistently structured, making it easier to analyze and leverage.
-
Integration : By clearly defining each data type, the CXP can seamlessly integrate with various data sources and marketing platforms.
-
Actionable Insights : Structured definitions facilitate deeper data analysis, enabling personalized marketing strategies and customer engagement initiatives.
https://cmcom.atlassian.net/wiki/spaces/CDPV2/folder/2093711410