Design Sections Overview - difference

Dashboard → Design

Design Sections Overview

There are four separate design sections in NxtGn, each controlling a different part of the customer experience. It's important to understand the difference, as they are all configured independently.

Shop design — This controls the visual appearance of your ticketshop itself — the online page where customers browse your event and purchase tickets. Here you can customize elements like your logo, banner image, brand colors, and overall styling of the shop. This is the first thing a customer sees, so it's where your branding starts. Any changes here affect how the shop looks on both desktop and mobile browsers.

Ticket/PDF design — This controls the layout of the PDF ticket that the customer can download after completing their purchase. You can decide which information appears on the ticket (such as event name, date, venue, barcode, and seat information), add your logo, and arrange the layout. This is the physical or printable version of the ticket. You can create multiple ticket layouts and connect a specific layout to each ticket type, so different ticket types can have different designs.

Mobile design — This controls how the ticket looks when the customer opens it on their smartphone. Unlike the PDF layout, the mobile template is connected to the event as a whole, not to a specific ticket type. This means all tickets within the same event share the same mobile ticket design. It's optimized for on-screen display and scanning at the entrance.

Email design — This controls the confirmation email that the customer receives after purchasing their tickets. You can customize the branding, layout, and content of this email, including your logo, colors, and what order information is displayed. This is an important touchpoint, as it's the first communication the customer receives after their purchase and typically contains their tickets or a link to access them.

In summary: the shop design is what the customer sees before buying, the email design is what they receive right after buying, and the ticket/PDF and mobile designs determine what their actual ticket looks like — either as a downloadable file or on their phone screen. All four should be aligned with your branding for a consistent customer experience.