Email Frequency and Timing Best Practices

Find Your Flow in the Inbox

How many marketing emails should you send per month? Sending emails at the right frequency can be a challenge. As a sender, you want to provide enough touchpoints to keep your readers interested and loyal to your brand, but as a recipient, you prefer relevant updates at a comfortable pace.

Success is a Marathon, Not a Sprint

Too many emails? Annoying. Too few? They might forget your brand. How do you find the right balance?

• Start with testing: Conduct A/B tests with different frequencies to discover where you see the most engagement.

• Begin conservatively: Start with one to two emails per week and monitor engagement levels.

• Track metrics: Watch open rates, click rates, and unsubscribe rates to find your sweet spot. Learn more about tracking and attribution.

Email Fatigue: Fact or Fiction?

Too many emails can lead to email fatigue, where subscribers feel overwhelmed and become less receptive to your messages. This can result in:

• Lower open and click-through rates

• More unsubscribes

• Deteriorated sender reputation

To prevent this, prioritize quality over quantity. Send only relevant and personalized emails that align with your readers interests, and always provide a clear unsubscribe option.

Timing is Key

In addition to email frequency, the send time is also crucial:

• Studies show that Tuesday mornings at 10:00 are often effective

• However, every audience is different - test various times to find what works best

• Consider time zones if you have an international audience

Let Your Readers Choose

Want to maximize personalization for your audience preferences? Give your readers control with a preferences form:

• Let them choose frequency: weekly, bi-weekly, or monthly

• Allow topic preferences so they only receive relevant content

• This keeps them satisfied and helps prevent unsubscribes

Learn more about the best practices in the webinar Mastering Email Deliverability

Want to know how to ensure your emails land in the inbox and truly stand out? In our webinar, we share practical tips and strategies to optimize your campaigns and achieve better results.