Overview
When customers can order tickets for €0 in the webshop while this is not intended, there are several possible causes. This page helps you systematically check where the problem is and how to solve it.
Note: This page is about tickets sold for €0 in the webshop. For manually created orders in the backoffice (via Create Order), see Ticketing – Create Order.
Possible causes and solutions
1. Ticket price is set to €0 in Inventory
Problem: The base price of the ticket is not configured correctly and is set to €0.
Where to check:
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Go to Ticketing → Tickets → Inventory
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Click on the relevant ticket
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Check the Price field in the ticket detail panel
Solution:
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Adjust the ticket price to the correct amount
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Save the change
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Test the shop to verify the price is now displayed correctly
2. 100% discount code is active
Problem: A discount code is configured that gives 100% discount, and it is not properly restricted (no usage limit, validity period too long, or applied too broadly).
Where to check:
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Go to Ticketing → Promotions → Discount campaigns
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Check all active discount codes
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Look for codes with 100% discount or a fixed amount equal to the ticket price
Solution:
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Check the validity period - is the discount code still valid?
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Check the usage limits - can the code be used unlimited times?
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Check which tickets the discount applies to - is this configured too broadly?
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Adjust the discount code or deactivate it if no longer needed
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Test the shop without the discount code to confirm the price is correct
Tip: Always restrict 100% discount codes with strict usage limits, a short validity period, and specific ticket selection to prevent misuse.
3. Wrong ticket is visible in the shop
Problem: The wrong ticket (with price €0) is visible in the shop, while the correct ticket (with correct price) is not visible.
Where to check:
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Go to Ticketing → Tickets → Inventory
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Click on the relevant ticket
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Check the Sales Strategy section in the detail panel
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Check Visible in shop - in which shops is this ticket visible?
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Check Status - is the ticket On sale?
Solution:
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Ensure the correct ticket (with correct price) is visible in the relevant shop
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Set the wrong ticket (€0) to Not for sale or remove it from shop visibility
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Go to Ticketing → Shops → [Shop Name] → Edit to check the ticket flow
4. Shop automation rules add free tickets
Problem: Automation rules are configured that automatically add free tickets to orders.
Where to check:
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Go to Ticketing → Shops → [Shop Name] → Edit
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Click on Automation Rules
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Check all active rules
Solution:
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Check if there are rules that automatically add free tickets
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Adjust the rule or deactivate it if no longer needed
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Test the shop to confirm the problem is solved
5. Early bird or flash sale pricing still active
Problem: A temporary promotion is configured (early bird, flash sale) with price €0, and it is still active.
Where to check:
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Go to Ticketing → Tickets → Inventory
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Click on the relevant ticket
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Check the Sales Strategy section
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Check Sale scheduling and timing rules
Solution:
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Adjust the sale start/end time
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Or change the pricing strategy for the current phase
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Test the shop after the change
6. Access keys provide access to free tickets
Problem: Access keys provide access to special free tickets (for example for press, VIP, or partners), and these keys have been widely distributed or leaked.
Where to check:
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Go to Ticketing → Promotions → Access Keys
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Check which access keys are active
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Check which tickets are linked to each access key
Solution:
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Deactivate the leaked access key
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Create a new access key and distribute it only to the correct recipients
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Or change the ticket price of the VIP/press tickets if they should not be free
Quick checklist
Go through this checklist systematically to quickly identify the problem:
- Check ticket price in Inventory - is it set to €0?
- Check active discount campaigns - are there 100% discount codes active?
- Check Sales Strategy of the ticket - is the correct ticket visible in the shop?
- Check Shop automation rules - do they automatically add free tickets?
- Check sale timing rules - is there a temporary promotion active?
- Check access keys - do they provide access to free tickets?
Need help?
If you have not been able to solve the problem after going through this checklist:
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Take a screenshot of the shop (with €0 price visible)
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Note the ticket ID and event ID
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Take the ticket settings (from Inventory and Sales Strategy)
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Contact support with this information for further analysis