How to use product feed and add product segments to email campaign?

Overview

This guide explains how to build a CXP email campaign that pulls in live content from your product feed, and how to link a product segment to it. Use this when you want to show personalized product recommendations (for example, from an abandoned cart, browsing behavior, or a custom segment) inside a newsletter.

Prerequisites

• A product feed connected in CXP

• A segment containing contacts that have product data

Step 1: Create a CXP email campaign

Create a new email campaign and select the Regular Newsletter campaign type.

Step 2: Link the campaign to a segment

Link the email campaign to the segment you want to target.

Step 3: Add the product content block

Select the content block named Product and drag it into the email editor.

Step 4: Select your product segment

Select the grey Product button, then choose your product segment from the dropdown.

Step 5: Choose a layout

Choose the layout that matches the number of items you want to show. For example, if your segment contains 2 products, select the "2 products per line" layout, then adjust the settings accordingly.

Step 6: Map the product properties

Map each card property in your email to the matching product feed property.

Result

Once mapped, the block populates with your product data as shown below.

Step 7: Save and test

Save the campaign and do a test send to confirm everything (images, prices, links) renders correctly before sending to your full segment.

Step 8: Send the campaign

Once the test looks good, send the campaign.