Breadcrumbs

How to Create Product Carousels in Email Campaigns?

Product carousels allow you to showcase multiple products in a visually engaging format within your email campaigns. The Product Carousel wizard guides you through the setup process and automatically handles the technical configuration.

Prerequisites

Before creating a product carousel, ensure you have one of the following data sources configured:

Option 1: Product Segment

  • Data source: Product segment

  • Requirements: A segment created in the Product Feed app

  • Setup: Self-service

    • Create your segment in the Product Feed app.

    • It will automatically sync to Email Campaigns.

Option 2: Addressbook Property

  • Data source: Addressbook property

  • Requirements: A Products field containing product IDs in your Addressbook

  • Setup:

    • Contact Support to configure this field in your Addressbook.


Step 1 – Add the Products Block

  1. In the email editor, locate the Products block in the content blocks panel.

  2. Drag and drop the Products block into your email template.

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  1. Under Add automated product rows, click the Products button.

  2. The Product Carousel dialog will appear.

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Step 3 – Select Your Data Source

In the Products step, choose where your product data will come from:

Product Segment

  • Select the Product segment tab.

  • Choose a segment from the dropdown.

  • Segments created in the Product Feed app will appear here automatically.

Addressbook Property

  • Select the Addressbook property tab.

  • Choose the relevant addressbook property from the dropdown.

  • This option displays products based on contact-specific data.

Step 4 – Configure the Layout

  1. Click Next to proceed to the Layout step.

  2. Select how you want your products displayed.

  3. Customize the appearance to match your email design (e.g. number of products per row, spacing, image sizes).

Step 5 – Add Details

  1. Click Next to proceed to the Details step.

  2. Configure any additional settings (e.g. titles, CTAs, tracking).

  3. Click Save to add the carousel to your email.


Send a Test Email

After creating your product carousel:

  1. In the email editor, click the three dots menu.

  2. Select the Send test email option.

  3. Verify that:

    • The correct products are shown.

    • Links, images and pricing display as expected.