What are OTT channels?

OTT (Over-the-Top) channels refer to online services or platforms that deliver content and communication directly over the internet, bypassing traditional distribution methods like cable or satellite television. These channels are typically used for streaming multimedia content or facilitating digital communication, and they do not require users to subscribe to traditional cable or satellite services.

In the context of messaging and communication, OTT channels specifically refer to messaging platforms and apps that allow users to send and receive messages, make voice calls, and share media over the internet. Some of the most popular OTT messaging apps include:

1. Viber : An app providing messaging, voice and video calls, and media sharing, known for its free international calls to other Viber users.
2. Telegram : A messaging app offering secure and encrypted messaging, large group support, channels for broadcasting messages, and multimedia sharing.
3. Apple business chat: Apple Business Chat allows businesses to offer customer support and interact with users directly through the Messages app on Apple devices.
4. WeChat : Popular in China, WeChat offers messaging, social media, and payment services, making it a versatile platform for both personal and business use.
5. LINE : Particularly popular in Japan and other Asian countries, LINE offers messaging, voice and video calls, and social networking features.

These OTT channels have gained popularity because they provide more functionality and flexibility than traditional SMS and calling services. Users can communicate with others across the globe at little to no cost, using an internet connection instead of relying on cellular networks. For businesses, OTT channels represent an opportunity to engage with customers in more dynamic and interactive ways, utilizing rich media and real-time communication features.