How to Add Branded Shortlinks in the Campaigns App?

Branded links allow you to shorten, share, manage and analyze links to your content in any of your campaigns. Moreover, your click rate can improve drastically as your audience trusts your domain. By default links will be created using the "cm.to" domain.

How to set it up?

Adding a branded shortlink is quick and simple. The branded shortlink is always a sub domain of a domain that you own. By adding DNS records to the DNS settings of the root domain, you give CM.com permission to create the branded shortlinks with the sub domain.

Follow the steps below to add a branded shortlink to the Campaigns app.

1. Navigate to the branded links page by opening the settings menu in the Campaigns app, and select “Branded links“.

2. Click Add domain on the top right of the page.

3. Add a subdomain and click Start verification. Make sure that this domain is not used on your own website.

4. Open a new browser window and navigate to your DNS provider’s site. The process for updating DNS can differ based on your domain registrar. Look for options to manage DNS entries, typically labeled as DNS Configuration, DNS Records, or Advanced DNS. Once you've located the correct section, click "I'm ready" at the bottom of the page.

5. Enter the records displayed on the page into your domain’s DNS settings. If additional guidance is needed, consult the detailed instructions provided on the page. After completing this step, click Continue in the bottom right corner.

6. Once you've correctly configured your domain and your provider has updated the settings, click "Verify" on the bottom right to check the DNS records.
   If your domain fails to verify, ensure that your DNS settings are configured correctly. Remember, it can take up to 48 hours for domain providers to update their DNS records.

7. Congratulations! Your domain is now verified, and you can start creating your own branded short links.

Adding a branded link to your campaign

You can add branded short links to your campaigns if you have at least one domain verified. These links will be included in campaign analytics to measure click behavior.

All links in one campaign will be shortened with the selected domain. It is not possible to use multiple branded links in one domain

1. Create a new campaign and continue to the Message step.

2. Click the link button to add a link to your message.

3. A new field will appear in the editor called Link shortener. There you can select the domain that you want to use to shorten your link.