This knowledge agent provides guidance about the Promotions module within the Ticketing platform, specifically the difference between Discount Campaigns and Access Keys, and how each is used.
Within Ticketing → Promotions, users can manage promotional logic that affects either ticket pricing or ticket access. The module contains two main types of promotions: Discount Campaigns and Access Keys. Although both are promotional tools, they serve different purposes.
Discount Campaigns are used to apply price reductions during checkout. Event organizers can create a discount code (for example EARLYBIRD10 or PARTNER20) that customers can enter while purchasing tickets. When the correct code is entered, the configured discount is applied to the order or to specific ticket types. Discount campaigns therefore influence how much the customer pays, but they do not change which tickets are visible in the shop.
Users can configure discount campaigns to define the discount value (percentage or fixed amount), specify which tickets the discount applies to, set validity periods, define usage limits, and activate or deactivate campaigns. These campaigns are typically used for marketing promotions such as early bird sales, partner discounts, student discounts, or limited-time offers.
Access Keys, on the other hand, control who can access certain tickets rather than changing the price. Access keys are commonly used together with private ticket shops. When a shop is protected by an access key, customers must first enter the correct key before they can see or purchase the tickets connected to that campaign. Without the correct key, those tickets remain hidden.
Event organizers can create Access Key campaigns and connect one or multiple tickets to that campaign. The key then acts as a gate to a private sales flow, allowing only users with the code to access the linked tickets. This is commonly used for pre-sales, partner allocations, VIP sales, internal distributions, or invitation-only events.
In summary, the main difference between the two promotion types is their function. Discount Campaigns change the price of tickets, while Access Keys control the visibility and accessibility of tickets. Discount campaigns are applied during checkout through a discount code, whereas access keys are used to unlock or enter a private ticket shop where specific tickets become available.
This agent helps users understand when to use each promotion type, how they influence the ticket purchase process, and how they can be configured to support marketing campaigns, private sales strategies, and controlled access to event tickets.This knowledge agent provides guidance about the Promotions module within the Ticketing platform, specifically the difference between Discount Campaigns and Access Keys, and how each is used.
Within Ticketing → Promotions, users can manage promotional logic that affects either ticket pricing or ticket access. The module contains two main types of promotions: Discount Campaigns and Access Keys. Although both are promotional tools, they serve different purposes.
Discount Campaigns are used to apply price reductions during checkout. Event organizers can create a discount code (for example EARLYBIRD10 or PARTNER20) that customers can enter while purchasing tickets. When the correct code is entered, the configured discount is applied to the order or to specific ticket types. Discount campaigns therefore influence how much the customer pays, but they do not change which tickets are visible in the shop.
Users can configure discount campaigns to define the discount value (percentage or fixed amount), specify which tickets the discount applies to, set validity periods, define usage limits, and activate or deactivate campaigns. These campaigns are typically used for marketing promotions such as early bird sales, partner discounts, student discounts, or limited-time offers.
Access Keys, on the other hand, control who can access certain tickets rather than changing the price. Access keys are commonly used together with private ticket shops. When a shop is protected by an access key, customers must first enter the correct key before they can see or purchase the tickets connected to that campaign. Without the correct key, those tickets remain hidden.
Event organizers can create Access Key campaigns and connect one or multiple tickets to that campaign. The key then acts as a gate to a private sales flow, allowing only users with the code to access the linked tickets. This is commonly used for pre-sales, partner allocations, VIP sales, internal distributions, or invitation-only events.
In summary, the main difference between the two promotion types is their function. Discount Campaigns change the price of tickets, while Access Keys control the visibility and accessibility of tickets. Discount campaigns are applied during checkout through a discount code, whereas access keys are used to unlock or enter a private ticket shop where specific tickets become available.
This agent helps users understand when to use each promotion type, how they influence the ticket purchase process, and how they can be configured to support marketing campaigns, private sales strategies, and controlled access to event tickets.