Breadcrumbs

Ticketing – Ticket Detail Panel (Sales Strategy)

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Overview

This section appears in the right-side ticket detail panel under Sales strategy when a ticket is selected.

It controls how and where the ticket is sold.

Sales Strategy defines:

  • In which shops the ticket is visible

  • Whether the ticket is shown when not on sale

  • The current sales status

  • Optional sale end timing

This section manages commercial availability logic.

What You See in This Section

  1. Visible in Shops

Field label: Visible in shops

Button/Field: Add shops

Purpose:

  • Assign the ticket to one or more shops.

  • Determines in which sales channels the ticket appears.

If no shops are added:

  • The ticket is not visible to buyers.

  • It cannot be purchased.

Impact:

  • Controls distribution.

  • Enables selective channel selling.

  • Supports multi-shop strategies (e.g., public shop vs partner shop).

  1. Show When Not On Sale

Toggle: Show when not on sale

Description shown:
“Always show this ticket in the ticketshops, also when it is not actively for sale.”

Purpose:

  • Control visibility when the ticket is set to “Not on sale”.

  • If enabled, the ticket remains visible but unavailable for purchase.

Impact:

  • Can display sold-out or upcoming tickets.

  • Supports marketing transparency.

  • Improves user experience by showing availability status.

If disabled:

  • Ticket disappears from shops when not on sale.

  1. Status

Field label: Status

Dropdown (example options may include):

  • On sale

  • Not on sale

Purpose:

  • Define whether the ticket can currently be purchased.

Impact:

  • On sale → Ticket can be bought (if visible and capacity available).

  • Not on sale → Ticket cannot be purchased.

Changing status directly affects checkout availability.

  1. On Sale Until

Toggle: On sale until

Description:
Set this ticket to “Not on sale” after a specific date.

Purpose:

  • Automatically end ticket sales at a defined time.

  • Useful for early bird or timed releases.

Impact:

  • Enables automated sales cutoff.

  • Reduces manual operational work.

  • Supports phased ticket strategies.

If enabled:

  • A date/time selection is required.

  • Ticket automatically switches to “Not on sale” after that moment.

What This Section Actually Controls

Sales Strategy controls:

  • Sales channel visibility

  • Purchase availability

  • Automatic sale timing

  • Visibility when unavailable

It determines whether and where customers can buy the ticket.

It does NOT control:

  • Pricing

  • VAT

  • Capacity (directly)

  • Pool logic

  • Marketing tracking

It strictly governs commercial availability and distribution.

Important Considerations

  • A ticket must be added to at least one shop to be sellable.

  • Status “On sale” does not override capacity limits.

  • If part of a pool, pool availability may restrict sales even if status is “On sale.”

  • Automatic end dates should align with marketing campaigns.

Incorrect configuration may result in:

  • Tickets not appearing in shops

  • Tickets being visible but not purchasable

  • Sales ending unexpectedly

Functional Summary

Within Ticketing → Tickets → Inventory → Ticket Detail → Sales Strategy, the user can:

  • Assign tickets to shops

  • Control visibility in shops

  • Toggle display when not on sale

  • Set current sales status

  • Configure automatic sale end timing

This section influences:

  • Distribution channels

  • Sales timing

  • Customer visibility

  • Commercial control

It is the primary control area for ticket availability and channel distribution.