Overview
The Language and timezone section controls:
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Which languages are available in the shop
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What the default language is
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Which timezone the event operates in
This directly affects how buyers see the shop and how time-based logic functions.
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Default Language
Field: Default language
This defines the primary language of the event shop.
What it controls:
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Shop interface language
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Checkout labels
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System messages
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Possibly email templates (if multilingual configured)
The default language is used when:
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A visitor’s browser language does not match available options
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No manual language selection is made
Best practice:
Choose the main audience language as default.
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Other Languages
Field: Other languages (multi-select)
Here you can add additional languages that buyers can select in the shop.
What happens when added:
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A language switcher appears in the shop
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Buyers can manually select their preferred language
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Translations must be configured for content
Important:
Adding a language does NOT automatically translate your event description or emails.
You must ensure:
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Content is translated
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Email templates support that language
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Legal texts are translated
Too many unused languages can cause:
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Poor user experience
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Partially translated pages
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Timezone
Field: Timezone dropdown
This defines the official timezone of the event.
It affects:
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Start and end time interpretation
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Ticket validation timing
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Reservation expiry timing
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Reporting timestamps
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Dashboard analytics
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Schedule resend logic
Critical:
If timezone is incorrect:
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Tickets may validate at the wrong time
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Sales reports may appear shifted
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Checkout timers may misalign
Always set the timezone to the physical location of the event.
Interaction With Other Sections
Timezone interacts with:
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Event start & end date (Event settings)
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Order process timing
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Dashboard analytics
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Scan app validation
Language interacts with:
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Content and branding
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Consents
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Email templates
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Buyer information labels
Common Issues
If users report:
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“Event shows wrong time”
→ Check timezone. -
“Ticket stops working too early”
→ Verify timezone and event end time. -
“Shop shows wrong language”
→ Check default language and available languages. -
“Translations missing”
→ Ensure content is translated for enabled languages.
Summary
Language and Timezone controls:
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Buyer interface language options
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Default shop language
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Event timing logic
It is simple to configure but critically important for:
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International events
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Multi-language shops
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Accurate ticket validation
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Correct reporting