Breadcrumbs

Ticketing – Ticket Detail Panel (Display in Shop)

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Overview

This section appears in the right-side ticket detail panel under Display in shop when a ticket is selected.

It controls how the ticket is visually presented in the ticket shop.

Display in Shop defines:

  • The descriptive text shown to customers

  • The visual image associated with the ticket

This section focuses on presentation and customer-facing communication.

What You See in This Section

  1. Description

Field label: Description

Placeholder: Enter ticket description

Purpose:

  • Add detailed information about the ticket.

  • Provide clarity to customers before purchase.

Examples of content:

  • What is included in the ticket

  • Access rules

  • Time restrictions

  • Entry conditions

  • Upgrade details

Additional functionality:

  • Translation support (multilingual capability).

  • Ability to provide descriptions per language.

Impact:

  • Improves conversion by reducing uncertainty.

  • Helps differentiate similar ticket types.

  • Reduces support questions.

This description is visible in the shop interface.

  1. Ticket Image

Field label: Ticket image

Button: Upload file
File limit: Max. 10 MB

Purpose:

  • Upload an image associated with the ticket.

  • Enhance visual presentation in the shop.

Typical uses:

  • VIP badge visuals

  • Day-specific branding

  • Themed event graphics

  • Add-on illustrations

Impact:

  • Improves visual appeal.

  • Supports branding consistency.

  • Can increase engagement and conversion.

If no image is uploaded:

  • The ticket will display without a custom visual.

What This Section Actually Controls

Display in Shop controls:

  • Ticket description text

  • Ticket visual representation

It affects how the ticket appears to customers during browsing and checkout.

It does NOT control:

  • Pricing

  • Availability

  • Sales status

  • Capacity

  • Pools

  • Marketing tracking

It strictly manages customer-facing presentation.

Important Considerations

  • Clear descriptions improve buyer confidence.

  • Images should align with event branding.

  • Uploaded files must respect size limits.

  • Multilingual descriptions should match shop language settings.

Incorrect or unclear presentation may result in:

  • Lower conversion rates

  • Customer confusion

  • Increased support inquiries

Functional Summary

Within Ticketing → Tickets → Inventory → Ticket Detail → Display in Shop, the user can:

  • Add or edit ticket description

  • Upload or change ticket image

  • Configure multilingual presentation

This section influences:

  • Customer experience

  • Visual branding

  • Conversion optimisation

It is responsible for how the ticket is presented in the shop environment.